[1st-mile-nm] CenturyLink renames itself Lumen Technologies

[Richard Lowenberg]

CenturyLink renames itself Lumen Technologies

The new name signals a refocusing of efforts on supplying a combination 
of platforms and other resources that can support the applications 
expected as business move into the Industry 4.0 era.

Stephen Hardy, Sep 14th, 2020
https://www.lightwaveonline.com/business/companies/article/14183310/centurylink-renames-itself-lumen-technologies

CenturyLink today unveiled a rebranding that will see most of the 
company’s activities, particularly outside of consumer and small 
business broadband, operate as Lumen Technologies -- Lumen, for short. 
The new name signals a refocusing of efforts on supplying a combination 
of platforms and other resources that can support the applications 
expected as business move into the Industry 4.0 era.

“Our new identity demonstrates a new vision for enterprises in the 
digital era and demonstrates how far we have come from our beginnings,” 
the company said via an FAQ explaining the move. Lumen, so named as a 
nod to the fiber network that will provide the foundation for its 
operations, will emphasize four capabilities through which the company 
asserts it has a competitive edge:
•	Adaptive networking for hybrid network requirements
•	Edge cloud and IT agility through which it can deliver low-latency, 
high-performance data access, moving data and workloads closer to where 
customers need them
•	Connected security
•	Communications and collaboration services.

"Our people are dedicated to furthering human progress through 
technology. Lumen is all about enabling the amazing potential of our 
customers, by utilizing our technology platform, our people, and our 
relationships with customers and partners," said Lumen President and CEO 
Jeff Storey.

"All of our futures will be driven by smart things, applications and 
digital services that use data for transformational purposes. To serve 
this colossal need and further human progress through technology, we 
have launched Lumen and are delivering our technology through the Lumen 
Platform, a platform for amazing things," added Executive Vice President 
and Chief Marketing Officer Shaun Andrews.

Lumen says it will continue to serve residential and some small business 
broadband customers under the CenturyLink brand. Concurrent with the 
corporate name change, the company also rebranded CenturyLink Fiber to 
Quantum Fiber. The FAQ describes Quantum Fiber as “a subscription-based, 
prepaid, online platform for delivering premier fiber-based connectivity 
to residents and small businesses.” Fiber-based internet currently is 
the only service available under the new brand.

Despite the name change, financial strategy and reporting will remain 
unaffected, Lumen asserts – although the ticker symbol will change from 
CTL to LUMN on September 18, 2020.


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Richard Lowenberg, Executive Director
1st-Mile Institute     505-603-5200
Box 8001, Santa Fe, NM 87504,
rl at 1st-mile.org     www.1st-mile.org
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