[1st-mile-nm] Fiber -- period

[Carroll Cagle]

  From:  AppRising

 

By Geoff Daily

August 27, 2008 11:05 AM

Qwest Also Claims Fiber Optic Mantle - It's Time to Drop The Acronyms

After lambasting cablecos yesterday for touting their fiber optic networks,
I today discovered the same practice underway from Qwest, which goes so far
as to call its service "Qwest Fiber Optic Internet Service."

But of course, like the cablecos, these claims are somewhat deceiving as
Qwest has been vocal in its lack of support for deploying fiber all the way
to the home. 

Yet the problem still stands that by the definition of Qwest and the
cablecos, basically any and every ISP offers fiber optic service since they
all rely on fiber optics to interconnect communities and get from the
central office onto the Internet.

In other words, we're allowing the meaning of fiber optics to become so
muddled that it's going to become meaningless to the average consumer when
someone comes to lay fiber all the way to their home.

I blame this in part on the efforts to denote full fiber networks as FTTH,
FTTP, FTTN, FTTx, etc. 

I can understand why these acronyms were created in the first place and that
their initial intent was to help distinguish different types of fiber
deployment. But as an unintended result of this I think we're affording
those network operators not deploying fiber to the front door to get away
with obscuring their lesser investments by wrapping themselves in the guise
of fiber optic service.

And there's only one clear way to fix this: put an end to the acronyms.

Instead, we should be saying that only full fiber networks can claim to
deliver fiber optic service, that everyone else has to call their service
copper-based, and that anyone defying these new definitions deserves so much
public scrutiny and shame so as to force them to end these deceptive
marketing practices.

I don't know if it's realistic to think we can make this semantic shift a
reality as suppliers don't want to upset those clients that aren't deploying
full fiber networks, obviously those clients have no interest in giving up
their claims to offering fiber optic service, and out of the entities
deploying fiber only Verizon has the national clout to push the needle on
this issue, and they're probably not overly worried given the growing
strength of the FiOS brand regardless of what their competitors claim to
offer.

So I may be tilting at windmills with this rallying cry, but I do think that
if we can't find a way to insure overzealous marketers aren't destroying
consumer awareness about the value of full fiber networks, then the hill we
have to climb to achieve a full fiber nation will only get steeper.

 

 

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